Primrose Retirement Community Hires Staff

By | March 11, 2014
Tracie Minorik

Tracie Minorik

Mt. Pleasant, WI, Retirement Communities

MOUNT PLEASANT, WI – Primrose Retirement Community announced today that Tracie Minorik has been hired as the Executive Director of the new retirement community being built on Newman Road. In this capacity, Minorik will oversee all the daily operations of Primrose, as well as hire, manage, and lead all staff. She began her duties on February 17th.

Minorik brings with her more than 20 years in the senior housing industry in Racine.

“We are thrilled that Tracie has joined our management team.” said Primrose Regional Operations Manager Mick Thares. “She has some wonderful experience with senior living, and more importantly, she has a great deal of passion for what we do. We look forward to getting our retirement community open this fall and hiring the rest of Tracie’s team.”

“I am so excited to be a part of Primrose.” said Minorik. “I joined the Primrose team because I know that this retirement community will be a great asset for our area. Our seniors deserve the best, and that’s exactly what they will receive at Primrose.”

Primrose of Racine, currently underway at 1775 North Newman Road in the Village of Mount Pleasant, is expected to be completed this fall. The community will consist of 36 independent living apartment homes, 40 assisted living apartment homes, and 8 townhome villas.

Anyone interested in finding out more information about Primrose can contact Minorik at 262-886-3333.

Primrose Retirement Community of Racine
Tracie Minorik, Executive Director

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent and assisted living communities across the country and specializes in personalized services and resident-focused care. Founded in 1989, the mission of Primrose Retirement Communities is to create a happy and healthy living environment for seniors. From the opening of the first Primrose community in 1991 in Aberdeen, Primrose has grown to now include 30 locations in 15 states, with two currently under construction.

For more information about Primrose Retirement Communities, visit

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