Primrose Retirement Communities, LLC, Begins Construction in Racine, Wisconsin

By | July 31, 2013

RACINE, WI – Primrose Retirement Communities began construction today on an 84-unit independent and assisted living community in the Village of Mount Pleasant. The multi-million dollar project, which is expected to be open in the summer/fall of 2014, will be built by Omni Construction Company, Inc. and is being financed by BMO Harris Bank. When open, the company expects to employ approximately 30 people.

Primrose Retirement Community of Racine will be situated on 12 acres at 1775 N. Newman Road in the Village of Mount Pleasant. The community will consist of 36 independent living and 40 assisted living apartment homes in the main two-story building and 8 independent living townhome villas. The apartments will be available in one and two-bedroom floor plans. Residents will enjoy an array of public areas including a wellness center, pub and billiards room, chapel, movie theater, and bistro.

“We are very excited about this opportunity to be a part of the Racine community and to become the premier choice for retirement living in the area,” said Primrose Retirement Communities President BJ Schaefbauer. “We feel confident that our retirement community will be well-received and welcomed in Racine.”

This will be the second Primrose in Wisconsin. The company opened a community in Wausau in 2009.

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent and assisted living communities across the country and specializes in personalized services and resident-focused care. From the opening of the first Primrose community in 1991 in Aberdeen, Primrose has grown to now include 28 locations in 15 states, with 2 currently under construction and expected to open this winter.

Primrose Retirement Communities
Melissa O’Hara, Director of Marketing and Sales

About Primrose Retirement Communities, LLC
With 28 locations in 15 states and 2 currently under construction, Primrose Retirement Communities, LLC is a provider of independent and assisted living communities. Founded in 1989, Primrose Retirement Communities mission is to create a healthy, happy living environment for seniors. For more information about Primrose Retirement Communities, visit

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