Monthly Archives: April 2020

Visits From The Heart series, Episode 2

Primrose presents Visits From The Heart series, Episode 2

BJ: Your mother Mary at Primrose, what can you tell me about her?

Scott: Well I just talked to her not too long ago. And she’s 92 and her message to me this afternoon was  even with everything going on I’m very content here, the people are very nice, the food is good, I live day by day and I’m still enjoying life.

BJ: That’s awesome, that’s good to hear. We’re worried about the residents at this time with the things that are going on. Good, good. So is there anything in particular that you feel like the Primrose staff has done to give you peace of mind during this time?

Scott: Yeah you know the executive director, she sends out an update periodically and its good, I mean I can also call her. She’s very open. The others are very caring and I think they got a good attitude and the community seems like it’s very friendly and warm. Like mom said, all I can ask as she told me today in her own words is ‘I’m very content’ and that’s all I can ask.

BJ: We pride ourselves in having good people we care about people, we care about our residents, that’s our passions. This is all we do. What’s been the biggest challenge in your mind these last couple of weeks with regard to your mother being at Primrose?

Scott: I’m concerned about the social, you know she’s a very social lady, and always has been. She’s always been in two or three bridge clubs and, you know, had her groups that did something different everyday. She hasn’t complained to me about it but I’m concerned that the longer that this goes on, you know, its hard for her. She can maybe wave at somebody down the hall but she is one that thrives on that social activity like being around people. Again I’m not hearing this from her but that’s what I would be concerned about that she’d be missing that.

BJ: And that makes sense, I mean this is difficult times right now so. Do you and your mother have any plans? What’s the first thing you want to do when we get through this?

Scott: I’ve got three brothers, she’s got four boys. We’ve tried to rotate so somebody is visiting her there every month. And so we haven’t been able to do that for a couple of months. So the very next thing I want to do is go down there and visit her.

BJ: Sure.

Primrose Precautionary Measures Regarding COVID-19 as of April 27, 2020

Primrose Family,

With the increased discussions across the country regarding reopening businesses and select sectors of our economy, we have had questions from some of you as to our plans.  While we are anxious to get back to normal, our focus continues to be the safety and health of our residents.  Therefore, we will be maintaining our precautions in our community for at least the near future. 

We have been pleased at how effective our precautions have been, and we certainly cannot remove them without proper consideration.  Know that we are continually monitoring and reassessing our precautionary measures to ensure that we are making the most prudent and conscientious decisions.  As conditions in our area change and improve, we will strategic in making changes to and eventually reducing these measures.  However, at this time, our precautions remain in place.

We appreciate your continued support and understanding as we continue following the recommendations of the Centers for Disease Control and local Departments of Health.  As always, we are honored by the trust you have placed in us, and we look forward to continuing to earn and deserve that trust. 

If you have specific questions about our precautions or would like to discuss further, please contact your local community.


Primrose Retirement Communities

Visits From The Heart series, Episode 1

Jim: Hello everyone, I’m Jim Thares the CEO of Primrose Retirement Communities and today I’ve got with me Ron Hilsendeger. He is the Director of Maintenance here at Primrose. And as of late has certainly taken on other roles. Ron, maybe you can share a little bit about what you do here and what you’ve been tasked of here of late.

Ron: Yeah, I mean normally with the maintenance department the regionals and myself we get to work with all the communities and keep them looking good and keep them safe for residents and staff. But as things changes in the last month or so we saw there was going to be a need for products and materials that usages are quite low and they were going to increase quite a bit. So we tried to jump in and secure those things and get them out to the communities that need them

Jim: In addition to being an employee at Primrose you also have a mother that’s one of our residents. Maybe you can tell us or share with us a little bit about your mom and experience.

Ron: Yeah, my mom lives in assisted living community in Aberdeen and she’s been there about a year and a half. So lately we’ve been doing window visits or the best we can or we call her on the phone. She’s getting a little lonely but deep down she knows it’s the right thing. Every time we do talk to her she’s just so grateful for all the staff is doing over there. She knows that what they are doing is what has to be done. She’s ready to get out and do some different things I think. She appreciates it and I know that it gives us a lot of comfort knowing that she’s safe and she’s in a place that she should be.

Jim: Anything more you think Primrose could be doing for your mother or for what’s going on right now that she’s shared with you at all

Ron: Yeah, she’s very complementary of the staff. She says they come in and try to spend time with her and talk with her as much as they can. She always says the same thing that they take good care of her so that’s exactly what we want to hear.

Jim: That’s the most important thing

Ron: That’s right.

Jim: Is there anything in particular that you would like to say to our primrose staff in all our communities out there?

Ron: You know I’ve actually because of what I’ve been doing I‘ve had an opportunity to speak to staff in several locations and I’ve actually tried to share with them I think that they are saving lives in my opinion and they kind of feel uncomfortable with that or maybe its overdramatic and I think its actually true and at a minimum they’re protecting lives. I know there’s a lot of sacrifices being made putting our families probably before their own even. But I think they should be proud of what they’re doing. And in the end, if there is an end to this or however it works out, its going to be something they can look back on ad say ‘we did it’.

Primrose Precautionary Measures Regarding COVID-19 as of 4/9/20

Primrose is utilizing recommendations from the Centers of Disease Control and Prevention (CDC) and local and state health departments to implement precautionary measures against COVID-19 (Coronavirus).  We have detailed plans in place in each of our communities for COVID-19.  Our staff are trained in infection control practices and following those protocols every day. 

The health and wellness of our residents continues to be our top priority.  We remain proactive in our efforts to prevent the virus from entering our communities.   If a confirmed case occurs, the plan is to continue to fully comply with guidance from the CDC and local and state health departments. 

Below is a list of protocols we have implemented in all our Primrose communities:

  • There will be one point of entry (main entrance) into our communities. 
  • Access is restricted to employees, essential third-party medical providers, and family members (wearing masks and limited to the resident’s apartment) during certain pre-approved situations such as end of life care.
  • All persons authorized to enter our community will immediately clean their hands using alcohol-based sanitizer and be screened using a questionnaire and temperature check.
  • All employees will wear masks in our buildings at all times.  
  • We encourage family members to communicate with loved ones via phone calls, emails, video chat, or other remote options.
  • There will be daily screenings of all Primrose residents, including temperature checks and oximeter readings.
  • Transportation will be provided only to medically necessary appointments (as determined by leadership team in coordination with medical professionals). 
  • We will be providing meal delivery for all residents capable of dining in their apartments.  There is no fee for this delivery.  Additional dining modifications will be made for those who require it.
  • All large group activities have been cancelled.  Alternative options are being developed and offered.
  • Vendor deliveries will be made to outside zones for staff to deliver.
  • Infection control practices, including frequent cleaning and sanitization, are being followed.

For more information on COVID-19, please visit      

Thank you for your cooperation as we all work together to keep our residents safe.  If you should have any questions, please contact your local Primrose community to speak with the Executive Director.