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Racine Primrose - Email Us
1775 N. Newman Road, Racine, WI  53406
(262) 672-6173

Assisted Living Facilities Racine, WI

Primrose Assisted Living is designed for seniors who want the privacy of an apartment home with the security of 24-hour care and service. Our bright apartments feature modern amenities and convenience. You can find assisted living apartments and services at every Primrose location — see the Company Tab for a location near you.

Comfort with modern amenities

Our assisted living apartments provide the peace of mind that comes with great nursing care.

Primrose assisted living provides quality senior care in a bright, comfortable setting. Each resident is given a plan of care by our 24/7 nursing staff that is customized to their unique needs. Our apartments provide peace and privacy while still offering enough space to entertain family and friends. Our activities calendar is sure to include something of interest for everyone, and if you are feeling hungry, our kitchen staff are there to provide three delicious, home-cooked meals a day as well.

Virtual Tours »

Get a closer look at Primrose through these 360° images of our assisted living apartments and amenities.

Floor Plans »

See how spacious our apartments and villas really are by downloading our floor plans today!

Activities Calendar »

Find out what's happening at Primrose by looking through our monthly activity calendar.

Photos »

Take a peek through the window and see what life is like for our residents by viewing our photos section!

Blog »

View our Primrose blog to gain some valuable tips and knowledge to help guide you on your senior living journey.

Building a Circle of Friends in your Senior Years

Retirement has many benefits. Among them is an abundance of time to do new things and meet new people. One of the greatest joys in life is making new friends, and you are never too old to enrich your life by meeting new acquaintances.

campaign banner for Building a Circle of Friends in your Senior Years

Care that promotes your independence


We believe in promoting every resident's independence, while focusing special attention toward preserving their dignity, privacy and freedom.

Regular wellness checks, emergency pull cords and other features ensure your safety. Ask our Director of Nursing for more information on the numerous safety features we provide.

Activities both inside and outside our community keep everyone healthy and active. See our activities calendar here.

Our kitchen staff prepare 3 delicious, home-cooked meals every single day. All you need to do is show up! We even take care of the dishes.

Freedom and convenience give you more time to focus on passions and interests.

Assisted Living Amenities

See our Virtual Tours page for amenity closeups of our spacious assisted living apartment homes.


On-site nursing 24/7
Maintenance-free
Kitchenette
Refrigerator
Microwave
Weekly laundry
Weekly housekeeping
Attached garage
Pet friendly

Scheduled transportation
Respite services
Hospice services
Daily activities
24-hour personal assistance
Wellness programs
Three daily meals
Spacious dining room
Daily snack

Handicapped-accessible bathroom
Bathing assistance
Elevator
Social events
Emergency response system
TV lounge/fireplace lounge
Wellness center
On-site therapy services
Free laundry rooms on each floor

Billiard room
Bistro
Beauty salon and barbershop
Chapel
Library
Individually controlled central air and heat
All utilities except telephone and internet
Extended cable television

Senior Living Options


Townhome Villas »

Spacious and beautiful, and with 2 bedrooms and 2 baths, an attached garage and modern amenities, the Primrose lifestyle is a maintenance-free lifestyle! Primrose Townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Primrose Townhomes are available at select communities.

Independent Living »

Senior living at Primrose is all about enjoying freedom and vitality while having easy access to everyday conveniences. Our apartments are located in the center of the action, close to dining areas, salons and fitness centers. Most Primrose locations feature independent living apartments.

Director of Nursing

photo of Patricia EricksonPatricia Erickson

I look forward to meeting you and showing how our nursing team can meet your needs.

Call me today for rates or questions about getting on our Future Residents Club!

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