Welcome to Home
Please see our Community Information for business hours and quick facts to help your search. We are an affordable senior housing solution, one you'll find attractive and modern. Call us or stop by for a tour today!
Get a closer look at Primrose through these 360° images of our villas, apartments and amenities.
See how spacious our apartments and villas really are by downloading our floor plans today!
Take a peek through the window and see what life is like for our residents by viewing our photos section!
Looking at our accommodations, you're sure to find a floor plan that's right for your lifestyle. At Primrose, our goal is to provide healthy, secure environments for our residents and reward them with value.
Modern amenities, spacious floor plans, delicious meals, lively entertainment, and overall gorgeous accommodations ensure that your retirement experience at Primrose is a rewarding one.
Comfort and convenience add hours to your day to enjoy the things YOU enjoy doing. The Primrose lifestyle is maintenance-free, so you don't need to worry about or schedule time for chores — lawn mowing, fertilizing, repairs — that normally would take up your day. We take care of everything from snow removal to repairs to providing 3 delicious, home-cooked meals every single day.
Enjoying the activities at Primrose and in the greater Midland community at large will enrich your social life. Our Life Enrichment Coordinators strive to provide healthy and entertaining activities. See our activities calendar here.
You are rewarded with safety and security. Our nursing staff is on-site 24/7. Wellness checks are scheduled at regular intervals. Assistance with activities of daily living is provided in a non-intrusive and respectable manner that encourages independence and dignity.
Our housekeeping staff provide TLC at regularly scheduled intervals. Ask them about any special needs. Also, laundry services are available. Laundry hookups are available.
With so many things taken care of, you now have an opportunity to slow down and reflect. Pursue a hobby at Primrose, or join a collective volunteer effort. Read a favorite author in the library, or go online and research your geneology (or your geography). There are movies, popcorn, ice cream and coffee treats to thwart any pangs of hunger or caloric boredom, and the only requirement is pretty much just plunking yourself down in a chair and enjoying the company of folks just like you. Once you finish this type of activity, there's exercise equipment in the Wellness Center to eliminate any guilt whatsoever.
While there's always something to do at Primrose, it's probably a good idea to kick your shoes off every now and then, slow down, and take some time to reflect. What's great about the retirement living experience at Primrose, there's no real rush or hurry to do anything unless it's on the top of your list for the day and you absolutely want to do it right now.
Let the record show that we wholeheartedly encourage you to indulge your hobbies, crafts, pasttimes and other general efforts toward enjoying the delightful passage of time in pleasurable increments doing the things you love doing. You're in charge of the throttle, so take it at any speed you like.
Add all of this to the beautiful people you'll meet — people with stories and experiences to share — and you'll be certain to experience a very rewarding retirement lifestyle.
Call for a tour today! Ask our Sales Director for information on how you can move into Primrose today and start experiencing an enriching lifestyle.
Daily social events
Bistro coffee shop
All utilities except telephone and internet
Onsite licensed nurse 24/7
Social and wellness programs
TV lounge/fireplace lounge
Common area WIFI
Emergency response system
Primrose Assisted Living is designed for seniors who want the privacy of an apartment home with the security of 24-hour care and service. Our bright apartments feature modern amenities and convenience. You can find assisted living apartments and services at every Primrose location.
Spacious and beautiful, and with 2 bedrooms and 2 baths, an attached garage and modern amenities, the Primrose lifestyle is a maintenance-free lifestyle! Primrose Townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Primrose Townhomes are available at select communities.
Memory Care at Primrose is designed for seniors who are living with Alzheimer's or other types of dementia. The key components of the Primrose memory care program are treating all residents as individuals, honoring choices in every encounter, providing a positive and nurturing environment where residents can experience a sense of well-being, and viewing the world from the perspective of a person with dementia.
Please contact me with any questions you may have regarding the senior living experience at Primrose.
Call me today for rates or questions about getting on our Future Residents Club!
Primrose to me is having a home with love, the help that you need, medical transportation, and food. Many Activities for you to take part in and enjoy. Come Join us! This Is Living!
— Mildred M.
The staff at Primrose are wonderful. Everyone that works here are very helpful and friendly. There are plenty of opportunities to keep busy with activities, such as exercise, bingo and many social events.
— Charles R.
Today is 2 years that I slept here at Primrose for the first time.
I love it more each year!!
Thank you for providing such a wonderful safe place for me to live my senior years.
— Ella B.
Primrose is an ideal senior residence and one our family highly recommends. There is such a warm community spirit and my dad enjoys living at Primrose very much. From the first week, he has been welcomed easily into the rhythm and made the transition nicely to his new home. There is always something going on at Primrose, and my dad never lacks for companionship or things to do. He loves visiting with other residents, participating in weekly church services and daily events or borrowing books from the Primrose library. The nightly movies in the theatre are the highlight of his day.
The staff at Primrose is very attentive and does a great job keeping our family informed of my dad's health and well-being. They also take the time to visit with him daily, offer a joke and really listen to his needs. There is a wonderful variety of dining choices, with the food plentiful and healthy. The whole facility is spotless, well taken care of and reminds me of a resort! It's a lovely, safe and comfortable place to live.
— Julie B.
Thanks for all you do for my Mom and all the other residents at Primrose. Each of you go way above and beyond. The hugs, the morning coffee you deliver, the arduous routine of helping her pick her clothes for the day, the respect that you show for her decisions and wishes, the way you make her feel loved and appreciated...I could go on and on. Suffice it to say that each special effort you make is noticed and appreciated. I speak for all of our family when I say thank you to each one of you who serve at Primrose.
— John H.
I've been very happy since the day I moved in. We have good food, great friends, wonderful activities and there is always someone to help you. Having my cat has been an extra blessing.
— Pat S.
Good food, good entertainment. We have worship time, good activities, and we enjoy keeping busy. We also enjoy each other's company!
— Doris S.
Council Bluffs Primrose
They have gone out of their way to make me feel comfortable. It takes a special person to do that and that is what you have here at Primrose.
— Walter K.
When I first began living at Primrose, I thought that I would stay for six months just over the winter, but as I became more acquainted with the community, I made the decision to stay. Primrose has made everything so handy and I like someone else doing the cooking, cleaning and laundry. I wake up and the newspaper has been delivered to my door and my mailbox is on the premises for easy use. I have made friends, enjoy the activities and the three meals a day. The staff is top-notch and they are just a call away if I need them. Primrose is a great place to live.
— Dorothea A.
Council Bluffs Primrose
I am very happy in my home at Primrose. Everything is just fine, indeed!
— A.J. B.
Council Bluffs Primrose