Senior living at Primrose is all about enjoying freedom and vitality while having easy access to everyday conveniences. Our apartments are located in the center of the action, close to dining areas, salons and fitness centers. All Primrose locations feature independent living apartments.
Our beautiful, maintenance-free apartments provide residents more time to do the things they love with the people they love!
Whether you're playing cards with a friend in the apartment across the hall, sightseeing the historic buildings of Council Bluffs, or celebrating a grandchild's birthday, you'll find that each day brings something new to experience at Primrose. Our spacious apartments come in a variety of 1 and 2-bedroom floor plans to fit your needs.
Get a closer look at Primrose through these 360° images of our spacious independent living apartments and amenities.
See how spacious our apartments and villas really are by downloading our floor plans today!
Find out what's happening at Primrose by looking through our monthly activity calendar.
Take a peek through the window and see what life is like for our residents by viewing our photos section!
View our Primrose blog to gain some valuable tips and knowledge to help guide you on your senior living journey.
For many seniors, the idea of a retirement community conjures up negative thoughts. Cold, sterile environments, a lack of privacy, deep loneliness, fear of not being accepted, loss of independence — all misconceptions of what modern senior living is really all about. In fact, most of the fears surrounding the world of senior living are inaccurate.
Whether it's with your friend in the apartment across the hall or with the couple five doors down and to the left, or with the coffee klatsch you join every morning...you'll find every day rewarding and fun-spirited with your friends at Primrose.
And that's only the beginning. You'll soon find that you're surrounded by convenience. Throw on a slipper or two and head over to the salon. No jacket required, even if it's freezing cold outside.
Feel like dining out with friends? Grab the nearest elevator and meet them in two minutes. Want to see that movie you've been waiting and waiting for? Just follow the smell of fresh popcorn!
Indulging your sweet tooth has never been easier — there's a fully-stocked ice cream parlor in your vicinity. And if guilt pangs surface, you can always enjoy watching your friends exercise in our fully-equipped Wellness Center.
Convenience, comfort, security and safety. That's the Primrose lifestyle and it's why we say, THIS IS LIVING!
Call for more information today!
See our Virtual Tours page for amenity closeups of our spacious apartment homes.
Home-cooked noon meal & continental breakfast
Bi-weekly housekeeping services
Individually controlled air conditioning and heat
All utilities except telephone and internet
Complimentary laundry facilities
Emergency response system
24-hour nurse staffing
1950s ice cream parlor
Spacious dining room
On-site therapy services
Basic cable television
Enclosed garages available
Extra storage units
Quiet area with city and country views
Primrose Assisted Living is designed for seniors who want the privacy of an apartment home with the security of 24-hour care and service. Our bright apartments feature modern amenities and convenience. You can find assisted living apartments and services at every Primrose location.
Making a memory, sharing a laugh, giving a tight hug when needed...moments to cherish, moments to remember, moments to love.
Call me today for rates or questions about getting on our Future Residents Club!