Welcome to Primrose
Thanks for stopping by. We're here to help you with any questions and we've put together some Community Information below to introduce ourselves. Primrose Retirement Communities provide affordable senior housing with modern amenities and a caring staff. Call us for a tour today!
Get a closer look at Primrose through these 360° images of our villas, apartments and amenities.
See how spacious our apartments and villas really are by downloading our floor plans today!
Take a peek through the window and see what life is like for our residents by viewing our photos section!
When you move in to our community, you'll experience a maintenance-free lifestyle that's comfortable and rewarding.
You'll be pleased with the spacious floor plan you've chosen and you'll delight in the warmth, privacy and peaceful quiet of your new apartment home.
Primrose's number one goal is enriching the lives of its senior residents, and you'll experience that every waking moment. Whether it's in the attention we've given to every detail in the layout of your apartment, or in the way your day is filled with activities that reward and provide wellness, or in the way our kitchen staff prepares 3 delicious, home-cooked meals every day of the week, 365 days a year — you'll appreciate what we've done for you.
We are certain you'll find opportunity and peace of mind to pursue your interests and passions at Primrose. You now have more time in your day to enjoy the things YOU enjoy doing. Think of it: more time to visit friends; more time to exercise; more time to watch movies or catch up on your reading or play cards.
Following your favorite team has never been more rewarding. You now have the time to actually research every game. Or it could be your very own team. Maybe you've got a card partner whose luck of the draw is exceeded only by her tact for reading a play, and the two of you are on a winning streak.
We invite you to explore all the benefits we have to offer. Inside your apartment, you're going to experience peace and quiet because of sound-proof walls and concrete floors. Outside your apartment, you can do anything and do it longer because you now have more time to do it — we've taken care of all those time nags throughout your day.
Living at the Primrose Retirement Community is like having an extended family. Daily you're greeted by people who care about your wellness, people who care about making your day as bright as it can be.
You'll appreciate our fine nursing staff who are on-site 24/7. Got a health concern? They're right there for you.
Our Life Enrichment Coordinator provides activities both inside our community and out in the Appleton community at large. See our activities calendar here.
Housekeeping stops by on a schedule that works with your needs. Laundry services are available. Plus, laundry hookups are available.
Although the townhome villas are separate from the main community, villa residents can enjoy and partake in all the community amenities, meals and activities.
Moving to Primrose adds more hours to your day to enjoy the things in your retirement which you like to do. People just like you are experiencing the best that we have to offer every single day, and you've probably got friends here already waiting for you.
Call us today for a tour. Let us show you around our beautiful community and answer any questions you may have. Moving to our community has never been easier!
See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.
Complimentary laundry facilities
Individual air conditioning and heat
Nursing staff 24/7
Primrose Assisted Living is designed for seniors who want the privacy of an apartment home with the security of 24-hour care and service. Our bright apartments feature modern amenities and convenience. You can find assisted living apartments and services at every Primrose location.
Spacious and beautiful, and with 2 bedrooms and 2 baths, an attached garage and modern amenities, the Primrose lifestyle is a maintenance-free lifestyle! Primrose Townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Primrose Townhomes are available at select communities.
Memory Care at Primrose is designed for seniors who are living with Alzheimer's or other types of dementia. The key components of the Primrose memory care program are treating all residents as individuals, honoring choices in every encounter, providing a positive and nurturing environment where residents can experience a sense of well-being, and viewing the world from the perspective of a person with dementia.
Senior living at Primrose is all about enjoying freedom and vitality while having easy access to everyday conveniences. Our apartments are located in the center of the action, close to dining areas, salons and fitness centers. Most Primrose locations feature independent living apartments.
Primrose to me is having a home with love, the help that you need, medical transportation, and food. Many Activities for you to take part in and enjoy. Come Join us! This Is Living!
— Mildred M.
The staff at Primrose are wonderful. Everyone that works here are very helpful and friendly. There are plenty of opportunities to keep busy with activities, such as exercise, bingo and many social events.
— Charles R.
Today is 2 years that I slept here at Primrose for the first time.
I love it more each year!!
Thank you for providing such a wonderful safe place for me to live my senior years.
— Ella B.
Primrose is an ideal senior residence and one our family highly recommends. There is such a warm community spirit and my dad enjoys living at Primrose very much. From the first week, he has been welcomed easily into the rhythm and made the transition nicely to his new home. There is always something going on at Primrose, and my dad never lacks for companionship or things to do. He loves visiting with other residents, participating in weekly church services and daily events or borrowing books from the Primrose library. The nightly movies in the theatre are the highlight of his day.
The staff at Primrose is very attentive and does a great job keeping our family informed of my dad's health and well-being. They also take the time to visit with him daily, offer a joke and really listen to his needs. There is a wonderful variety of dining choices, with the food plentiful and healthy. The whole facility is spotless, well taken care of and reminds me of a resort! It's a lovely, safe and comfortable place to live.
— Julie B.
Thanks for all you do for my Mom and all the other residents at Primrose. Each of you go way above and beyond. The hugs, the morning coffee you deliver, the arduous routine of helping her pick her clothes for the day, the respect that you show for her decisions and wishes, the way you make her feel loved and appreciated...I could go on and on. Suffice it to say that each special effort you make is noticed and appreciated. I speak for all of our family when I say thank you to each one of you who serve at Primrose.
— John H.
I've been very happy since the day I moved in. We have good food, great friends, wonderful activities and there is always someone to help you. Having my cat has been an extra blessing.
— Pat S.
Good food, good entertainment. We have worship time, good activities, and we enjoy keeping busy. We also enjoy each other's company!
— Doris S.
Council Bluffs Primrose
They have gone out of their way to make me feel comfortable. It takes a special person to do that and that is what you have here at Primrose.
— Walter K.
When I first began living at Primrose, I thought that I would stay for six months just over the winter, but as I became more acquainted with the community, I made the decision to stay. Primrose has made everything so handy and I like someone else doing the cooking, cleaning and laundry. I wake up and the newspaper has been delivered to my door and my mailbox is on the premises for easy use. I have made friends, enjoy the activities and the three meals a day. The staff is top-notch and they are just a call away if I need them. Primrose is a great place to live.
— Dorothea A.
Council Bluffs Primrose
I am very happy in my home at Primrose. Everything is just fine, indeed!
— A.J. B.
Council Bluffs Primrose