Jim Thares, Primrose founder, emphasizes that the objective of each Primrose community is to provide a comfortable, convenient, secure and enjoyable environment for seniors. "We are in this business," he says, "to help seniors enjoy a healthy, happy lifestyle." Thus, the Primrose theme "This is living" represents the fulfillment of this philosophy.
Primrose is guided by this philosophy in all phases of its work, beginning with the architectural design of its communities, the use of eco-friendly construction materials, the location and staffing of each community, and the ongoing management and caretaking that are part of each Primrose.
Watch the interview with Jim Thares, Clark Thares and Wanda Schumack.
