Primrose Retirement Communities was founded in 1989 based on the premise that a retirement community must reward its tenants with value, comfort, security, and convenience.

Through the years, this philosophy has been enthusiastically welcomed in all communities where Primrose has been established. It has been our pleasure to create beautiful apartment homes and town houses complemented by outstanding internal commons areas such as libraries, movie theatres, fitness centers, ice cream parlors and pubs. From the beginning our company office has been in Aberdeen, South Dakota, a community known for its friendly, honest and hard-working people. Those are the characteristics that guide each Primrose Retirement Community.